Snowmen on Christmas cards reinforce traditional gender stereotypes by reflecting men in prominent, public roles and women in private, domestic situations, according to new research.
Auuugh, Auuugh, Aaaaaaaauuuuuuuuuuuggggghh, Auiiiigh! Red... Mist... Before... Eyes... Must... Not... Burst... Arteries! WTF kind of snowmen do they build over there? We just stick carrots on em for noses, we don't wrap them in aprons and stick cookie sheets in their hands over here.
Art historian Dr Tricia Cusack believes the festive figures represent a return to a more conservative, patriarchal view of society than exists today.
Art Historian? Doctor? Good grief, is she even qualified to make these sorts of judgements? Seriously, not to come down on any one out there who has an Art History Doctorate, but we need new words for Doctor. One that means Medical Doctor, one that means serious professional in a real field, and one that means sucked off a bunch of lumpy white snowmanish phalli in the art department.
The Birmingham University academic, who studies cultural meanings in visual imagery, was prompted to research the topic after shopping for Christmas cards.
So, she got the idea while shopping? Hello, nurse!
"Snowmen in representations on cards were becoming more and more common and a kind of icon up there with Father Christmas, robins and holly. It's become even more marked in the last few years," she said.
"I wanted to know why they should be so popular."
Robins must be a Loony-land thing. And yes, it is an icon. How is this a suprise over there? Have they begun sporting large crotch bulges and started playing poker? Are they grilling out more?
In the research, which has been published by cultural history periodical New Formations, Dr Cusack also describes snowmen as reflecting the festival spirit of overeating and excess dating back to Medieval times and beyond.
Uh yeah, overeating and constructing large snow sculptures go together hand and glove. Haven't you guys noticed that child don't build snowmen anymore, only fat people do? That is why they have carrots for noses and coal for eyes. Once you've eaten all the good food, why eat carrots. And since you've just laid on the winter fat, you won't need that coal to keep you warm. Makes perfect sense to me.
In promotional literature from the university, she writes: "In both the UK and US, Christmas has been gendered as woman's realm in its emphasis on children and family.
Yeah, when I close my eyes and think of Christmas I don't think of a guy nailed to a cross or my Dad being home from work for a week assembling all our presents or some fat elf crawling down the chimney. Nope, all I can see is vagina, vagina, vagina. Seriously, I'll never look at St. Nick poking his head into the chimney the same way again.
"The snowman's location in the semi-public space of garden or field reinforces a spatial-social system marking women's sphere as the domestic-private and the men's as the commercial-public."
Follow this with me, because I'm not sure of the logic here... Is she saying that snowmen enhance the division between the traditionally man's outerworld and the traditionally women's homeworld simply because it is in the yard? Holy shit! By this logic we're going to have to rip down all our doors if we ever hope to break the glass ceiling. Is mankind's dominance over the dolphins reinforced spatial-socially everytime we build sandcastles? I guess that makes sense, we build fences to force our neighbors into submission.